Ever wonder why some people get promoted over others despite the same level of work, preparation, or intelligence?
The reason often lies in something we call “executive presence.” It’s what helps you stand out in a crowded field of other top performers, and it accounts for more than 25% of what it takes to be promoted into leadership positions or get that next prime assignment.
Our Director of Public Speaking and Professional Presence, Alexandra Rufatto-Perry, was featured on the Martech interview series to speak about executive presence and why it’s important for marketing professionals. Alexandra and her CEO, Ellen Dunnigan, work as professional communications coaches with executives in a variety of industries to help them say what it is that they need or want to say, while looking and feeling their confident and influential best.
Want to find out more about executive presence and why it matters? Here’s what you’ll learn by listening to this podcast:
- What is executive presence?
- What are executive presence enhancers and detractors?
- How can using all the elements of executive presence work to your advantage?
- How can an executive coach benefit you in gaining technique and enhancing your image?
Listen to the full podcast to find out why executive presence is important and to learn techniques for enhancing your image.
Photo courtesy of Kelly Lynn Photography