Watched a few local business video blogs last week. Certainly the blogs allow for the dissemination of information and quick messaging to staff and to customers. The words we heard were all good messages. You and I both know, though, that communication follows the “93/7 Rule”. 7% of what is communicated comes from the words chosen. A full 93% comes from the image left behind from body language, nonverbals, facial expressions, and inflection (tone of voice). In our office, we’ve certainly seen the need to provide more seminars on how to create impressive videos. We had a video wall from GSEAV installed and everyone loves it. Watch for details; however, here are a few thoughts which may guide your next videos.
- “Shakey Cam” may be good for personal videos to friends and family, especially if you and they are young(ish). Not so much for business. Seriously, think […]