Proposals delivered by multiple people from the same company or organization are interesting to watch from a “30,000 foot” view. There are many people involved; each has an agenda. What is their focus? Who should talk, when, and for how long? What is everyone’s individual role? Did the group come across as they envisioned?
Here’s a scenario for you: a business with two different teams — the creative team and the sales team — will be proposing to a potential client. Each of these teams go into a proposal with specific goals. The creative team is, by definition, creative. The creative team, of course, wants the prospect to embrace the concepts and strategies, to love the ideas, and to imagine the success that can come from their wonderful design. And this can be duly accomplished if the vision is unambiguously portrayed by a […]