Presenting to busy company leaders and clients requires us to shift our style of speaking from “details and conclusion” to “executive summary”. In a traditional Executive Summary in a business case, business plan, or white paper, the writer presents the key findings (or the conclusion or the “ask”) in the very first line of the document, followed by the salient facts and details — only the salient details. This is also the perfect guideline for your spoken word with busy executives.
Busy company leaders and client executives have little time and patience for details — and, really, they don’t need all of the details because those details are typically your job, and they count on you for that. Executives won’t and can’t take the time for a long […]